Our Story

Hey all, I’m Max - a cofounder of SockE

I just want to say thank you for being here! It means so much to us!

The story begins many years ago…

Me and my co-founder, Howard, were camping in Northern Ontario. It was a cold winter night. The wind was howling and coming straight through our tent. We had our blankets, but regardless of how we positioned, either our feet or our heads were exposed.

We threw on our beanies and socks, hoping to warm our extremities. Yet, as the night wore on, our toes started to numb, and our hair began to freeze. Our gear was useless.

We had been thinking of making a company for a long time, but this camping experience was the catalyst. We wanted to make clothing that actually worked. Namely, we wanted to make a company that deviated away from the false marketing of existing clothing giants.

So, we bought a sewing machine and made our first pair of socks. They were awful. Holes everywhere. No insulating abilities. No breathability. We realized we needed help.

We hired Stephen. He was an expert wool-smith, so we called him “Woolly.”

Stephen made our first batch of socks. When done, we took a table down to Yorkville, Toronto, to sell them. At first, we had no takers. It was a cold winter afternoon, and so after a while, we thought about packing up shop. But finally, we got a taker.

Our first customer bought one pair of socks. It wasn’t much, but we celebrated the occasion like we had won a championship. When we sat back down, we saw we had another customer. We dealt with her, but then there was another and another. Within 30 minutes, we had sold our 50 pairs.

We realized we needed to upscale, so we increased our production and opened the website you are on right now. In addition, every so often, we do pop-up shops around Toronto, meeting wonderful people every time.

Now you’re all caught up…

Looking forward, we want to open up a store. We haven’t quite figured out the specifics just yet, but we’re getting closer every day.

I know I said it already, but thank you for being here. Without your support, none of this would have been possible.

Well, I guess that’s it from me.

-Max

Simple clothing, quality materials, fair prices.

SockE clothing follows a simple premise, be good, be useful, and last forever. Designed in Canada, each of our products is built to take on a whole range of scenarios. So, when you’re on the top of a mountain, or just sitting at an office desk, be rest assured that you’re wearing the best clothing for the job. Ultimately, we want you to buy our products because they are good, not because you like our brand.